Working at a tasting bar, you learn the tricks of the trade: What makes peoples mouth water. What heightens their experience. And, what makes them buy wine. I quickly discovered that the average customer is looking for wines that are easy to appreciate and understandable. They are not necessarily looking for complexity, but rather for characteristics they can identify.
Ontario Riesling is easy to enjoy because it is fresh, fruity and less intimidating than oaked Chardonnays or complex Pinot Noirs. Whenever someone told me they liked Riesling, I was delighted because it made my job easier. I didn’t have to worry about convincing customers that they liked the wine or confusing them with wine-speak. The wine always sold itself.
Having something people can relate to makes it more approachable — that’s a big part of Riesling’s charm. Not only is it honest and truthful, it’s relatable and easy to love. I mean, who can resist the refreshing characteristics of apples and peaches? Certainly not me. ANDREA FUJARCZUK